The trend primarily originated from the drill rap song "Doot Doot (6 7)" by Philadelphia rapper Skrilla, released in late 2024. Chicago Connection: The number "67" in the song refers to 67th Street in Chicago .
Viral Audio: The rhythmic repetition of "six-seven" in the track's hook became a popular soundbite for video edits. Expansion into Sports and Memes
The meme evolved as it was paired with different visual contexts:
LaMelo Ball: TikTok and Instagram users linked the audio to NBA player LaMelo Ball, who stands 6'7" tall. Edits often feature his basketball highlights synced to the song. The "67 Kid" : In March 2025, a boy named Maverick Trevillian 67 videos
went viral after being filmed yelling "67" with an enthusiastic hand gesture during a youth basketball game. He is often associated with the "ice cream haircut" (blonde, fluffy hair). Taylen "TK" Kinney
: The Overtime Elite player further popularized the phrase by repeatedly using it in videos, such as rating a Starbucks drink a "six seven". Evolution into "Brainrot" and Creepypastas
By late 2025, the meme shifted from simple sports edits into surreal and horror-themed content: The trend primarily originated from the drill rap
SCP-067: Fans began creating creepypasta edits of the "67 Kid," distorting his face into a monster (sometimes called SCP067) with glowing eyes or a gaping mouth, drawing comparisons to horror entities like SCP-096.
Digital Urban Legends: Edits emerged depicting "67" as a reality-corrupting curse or an "arithmetic infection" that transforms people and their surroundings.
Nonsensical Usage: For Gen Alpha, the term is often used as a "fill-in" response to any question, regardless of context, serving as a social signal for being "in" on the joke. REPORT: Analysis of the "67 Videos" Documentary Series
Watch these videos to understand the origin, cultural impact, and surreal evolution of the 67 meme: 02:19 67 Meme EXPLAINED! MrToucan Explains Memes 01:30 The Viral "6-7" TikTok Trend Explained Know Your Meme 02:38 Where does the phrase '6-7' come from? 01:00 Understanding the 6 + 7 Meme in Philosophy etymologynerd 08:01 The CURSE of 67... (Cartoon Animation)
REPORT TITLE: Comprehensive Content Audit & Strategic Analysis of 67 Video Assets
DATE: [Insert Date]
PREPARED BY: [Your Name/Department]
SUBJECT LINE REFERENCE: "67 videos"
Subject: Vietnam: The Ten Thousand Day War Format: 67-Episode Documentary Series Release Year: 1980 (Original Broadcast) Producers: Michael Maclear / CBC (Canadian Broadcasting Corporation)